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The website states the following, "Innovative IP Solutions to Grow Your Business." I viewed that the web site said " Is a highly-effective Toronto intellectual property law firm providing intellectual property law, intellectual property litigation, patent agent and trademark agent services." They also said " We think differently about intellectual property in that we know any business can be made better by it and we love to figure out how. We help businesses stop their competitors from infringing their intellectual property rights as well as defeat infringement claims made against them." The meta header had Heer Law as the first search term. This keyword is followed by patent lawyer Toronto, Toronto patent lawyer, and patent lawyers Toronto which isn't as important as Heer Law. The other words they uses is patent attorney Toronto. patent lawyers is included and will not be seen by search engines.